a multidisciplinary writing, branding, and design partner.
Branding
A new real estate private equity firm needed a brand identity built from the ground up.
We named Crest Capital and shaped the brand around the concept of a family crest passed down through generations. This informed everything from the logo and the tagline “For Generations” to the website and investor decks. We were Crest’s creative partner from founding through ~$250M in assets under management, helping the firm establish an institutional presence.
Presentations
Investor materials as considered as the deals inside them.
Preferred equity decks and quarterly investor updates for Crest Capital, and the platform deck for Maia Land, Regent’s land development division. Shown with sample content to protect client confidentiality.
Website
A 303-home community in the San Fernando Valley needed to win over its future neighbors before a single home was built.
For Regent Properties’ new for-sale community, we shaped a site that introduces the project to the people who live around it: the vision, the mix of homes, the public green space, and a clear FAQ on approvals, affordability and construction. We planned the structure, wrote the copy and chose the imagery, working with the agency Jumpem, who built the site.
Writing
Humane Society International Vietnam needed a one-minute film to change how travelers think about rhino horn.
We co-wrote and produced a PSA encouraging travelers not to buy rhino horn. It played on every Vietnam Airlines flight for four years.
Something else in mind? Get in touch.
I used to have analysts or design students build my decks in PowerPoint. There’s no comparison to what Woss & Co delivers — now they handle all our investor-facing materials.Founder, Crest Capital
Woss & Co is led by Caroline Wosskow, a designer and writer with a business degree in brand building and management. She works on a remote contract or remote retainer basis.
Before branding, she worked in film development, co-writing a feature now set up with an Oscar-winning producer, and that storytelling instinct runs through everything we make.
We work with a small number of clients at a time, remotely and across time zones, on projects where the writing matters as much as the design.
